Pondering the question "Who is your demographic"...

Photo by Christie Caiola

The women that step into my studio are so unbelievably amazing. All different ages, walks of life, stages of life. People ask me about the demographic of women that typically come in for sessions and I haven’t been able to truly pin point it.

Except maybe it boils down to this one thing…

They all have a PASSION for life. They are all in a place of celebration. Celebrating who they are, what they’ve overcome, what they’ve healed from.

Some women come in for milestone birthday photoshoots as a way to celebrate entering a new decade.

Some women come in after significant body transformations.

Some women come in finally rejecting the insecurities and standards that have been thrust upon them their whole life. Something clicks inside of them at some point, and those consultation calls usually sound something like “I am x years old and I realized how much time I’ve wasted hating my body. I’m proud of who I am and I’m ready to celebrate that!”

Some women come in pre or post (or both) breast cancer diagnosis/treatment — a celebration of strength, perseverance and life.

And many women have come back more than once! Your growth never stops, so why should the celebrations?!

Anyway, if nothing else, that is the thread that ties them all together. Celebration. Passion. Life.

And my job is to show up and celebrate WITH them.

I bring my camera ready to capture exactly who they are, where they are. I know the longevity of imagery, the way it lives forever long after we’re gone. I feel the importance of capturing these women and I don’t take this job lightly. It is truly an honor to get the opportunity to celebrate these women and I will never stop being grateful.